Summary
One of two negatives taken by Laurie Richards Studio for Mocopan Pty Ltd during a trade fair at the St Kilda Town Hall. The images are part of the Laurie Richards Collection of negatives held by Museum Victoria.
Mocopan was established by Agostino Monici, Sergio Coperchini and Vic Panettieri in 1953. The name was an amalgamation of the surnames of the three men. Mocopan was originally composed of three sections; coffee processing and sales; the production of smallgoods, and the processing of polenta flour. Both Coperchini and Panettieri left the company and a succession of partners followed, including Frank Dimattina. Mocopan was managed by the Dimattina's until 1995 when it was sold to a multi-national.
Description of Content
Female sales representative holding a can of coffee at a Mocopan coffee display stand at a trade fair at St Kilda Town Hall.
Physical Description
Black and white 5" x 4" negative
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase
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Place & Date Depicted
Carlisle Street, St Kilda, Greater Melbourne, Victoria, Australia, 20 Sep 1967
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Creator
Laurie Richards Studio, 4 Tower Avenue, Alphington, Greater Melbourne, Victoria, Australia, 20 Sep 1967
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Commissioned By
Mocopan Coffee, 257 Plenty Road, Preston, Greater Melbourne, Victoria, Australia, 20 Sep 1967
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Format
Negative, Black & White
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Classification
Manufacturing & industry, Food & drinks - coffee & tea, Trade fairs
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Category
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Discipline
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Type of item
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Keywords
Banners, Beverages, Coffee, Drinks, Exhibitions, Hot Water Urns, Packaging, Retail Displays, Retailing, Sales Representatives, Town Halls, Trade Fairs
