Summary
Black and white leaflet advertising Kodak film and cameras as a part of a promotion in the 1930s, prior to World War Two. The cameras advertised include the Six-20 Kodak Juniors and Six-20 Box Brownies, and the advertisement promotes the Sydney and Newcastle Kodak outlets in New South Wales.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
This leaflet is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.
Physical Description
Rectangular, black and white, paper advertising leaflet. The top half of the leaflet contains a stylised photograph of a a woman in a swimming costume and cap sitting on a diving board above water. To the left of the stylised photograph is a stylised image of a box of Kodak Verichrome Film. The bottom half of the leaflet contains text advertising Kodak film and cameras. The cameras advertised include the Six-20 Kodak Juniors and Six-20 Box Brownies.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Named
George Street, Kodak House, Kodak (Australasia) Pty. Ltd., New South Wales, Australia, pre 1939
Date taken from inscription on scrapbook cover. Address taken from inscription on leaflet. -
Organisation Named
Kodak (Australasia) Pty. Ltd., Newcastle, Greater Newcastle, New South Wales, Australia, pre 1939
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Inscriptions
Text, printed, black ink: "KODAK" Text, printed, black ink: "Spend your week-/ends and keep/them too!" Text, printed, black ink: "A KODAK/Saves all/you see!"
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
130 mm (Width), 210 mm (Height)
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Keywords
Advertising, Cameras, Manufacturing, Photographic Film, Photography, Promotional Materials, Retailing