Summary
Black and white leaflet advertising Kodak printing and same day service at the Collins Street Store in Melbourne as a part of a promotion in the 1930s, prior to World War Two.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
Physical Description
Rectangular, black and white, paper advertising leaflet. Along the right half of the leaflet is a stylised image of a girl sitting on a man's shoulders. To the left of the stylised photograph is text advertising Kodak same day service printing.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer
Kodak (Australasia) Pty Ltd, Australia, 1930-1939
Date taken from inscription on scrapbook cover. 'pre 1939' -
Organisation Named
Kodak (Australasia) Pty. Ltd., Kodak House, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1930-1939
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Inscriptions
Text, printed, black ink: 'PRINTS/to be proud of/KODAK/PRINT/WE USE/VELOX' Text, printed, black ink: 'Just one aim/lies before the/KODAK/SAME DAY SERVICE' Text, printed, black ink: 'Insist on Kodak/Prints. They're/printed on Velox/- the paper that's/made for amateur/work.'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
132 mm (Width), 228 mm (Height)
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Keywords
Advertising, Manufacturing, Photography, Printing, Promotional Materials, Retailing