Summary
Black and white leaflet advertising Kodak film and cameras as a part of a promotion in the 1930s, prior to World War Two. Cameras advertised include the Six-20 Kodak Juniors, Six-20 Kodaks, Miniature Kodaks de luxe and Cine-Kodaks.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
Physical Description
Rectangular, black and white, paper advertising leaflet. The top half of the leaflet contains text advertising Kodak film and a cascade of stylised photographs of four individuals, each holding a different Kodak camera. The bottom half of the leaflet contains text advertising Kodak cameras. The cameras advertised include the Six-20 Kodak Juniors, Six-20 Kodaks, Miniature Kodak de luxe and Cine-Kodaks.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer
Kodak (Australasia) Pty Ltd, Australia, 1930-1939
Date taken from inscription on scrapbook cover. 'pre 1939' -
Organisation Named
Kodak (Australasia) Limited, Queen Street, Brisbane, Greater Brisbane, Queensland, Australia, 1930-1939
Address taken from inscription on leaflet. -
Inscriptions
Text, printed, black ink: 'KODAK/KODAK/FILM/makes/every/camera/a better/camera' Text, printed, black ink: 'Enjoy/AUSTRALIA'S/fastest growing/Hobby-' Text, printed, black ink: 'KODAK picture making is the world's best/and most popular hobby of the moment...'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
118 mm (Width), 214 mm (Height)
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Keywords
Advertising, Cameras, Manufacturing, Photographic Film, Photography, Promotional Materials, Retailing