Summary
Black and white leaflet advertising Kodak cameras as a part of a promotion in the 1930s, prior to World War Two. Cameras advertised include the Baby Brownie, Popular Brownie, Six-20 Brownie with Diway lens, All-moulded Bullet Kodak, All moulded Jiffy V.P. and Six-20 Kodak. Also promotes Verichrome Film.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
This leaflet is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.
Physical Description
Rectangular, black and white, paper advertising leaflet. The top half of the leaflet contains text and a stylised image of two men looking at a photograph that one of the men is holding. The bottom half of the leaflet contains text advertising Kodak cameras and film. The cameras advertised include the Baby Brownie, Popular Brownie, Six-20 Brownie with Diway lens, All-moulded Bullet Kodak, All moulded Jiffy V.P. and Six-20 Kodak. To the right of the text in the bottom half of the leaflet is a stylised image of an All-moulded Bullet Kodak.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer
Kodak (Australasia) Pty Ltd, Australia, 1930-1939
Date taken from inscription on scrapbook cover. 'pre 1939' -
Inscriptions
Text, printed, black ink: 'For Your/KODAK/SUPPLIES' Text, printed, black ink: 'The snapshots/you want to-/morrow you must take to-day!/...Let us demonstrate the/new Kodaks.' Text, printed, black ink: 'Full Stocks of/KODAK VERICHROME FILM/Dependable Developing/and Printing Service'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
77 mm (Width), 171 mm (Height)
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Keywords
Advertising, Cameras, Manufacturing, Photographic Film, Photography, Printing, Promotional Materials, Retailing