Summary

Black and white leaflet advertising Kodak's jubilee year as a part of a promotion in1938. It does this by exploring the history of the daguerreotype and calotype, and associating the Kodak brand with the success of these techniques.

The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.

This leaflet is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular, black and white, paper advertising leaflet. The left half of the leaflet contains text which outlines the history of Calotype and Daguerreotype photographs. The right half of the leaflet contains an image of one of D.O. Hill's calotype photographs made c. 1845. Leaflet has been cut in half. Two halves are 157 X 204 mm, therefore total size of object is 314 X 204 mm.

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