Summary
Black and white leaflet advertising Kodak Super Sensitive Panchromatic Film as a part of a promotion in the 1930s, prior to World War Two.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
This leaflet is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.
Physical Description
Rectangular, black and white, paper advertising leaflet. The top half of the leaflet contains a stylised photograph of a girl looking at a globe of the world. The bottom half of the leaflet contains text advertising Kodak Super Sensitive Panchromatic Film. To the left of this text is a stylised image of a box of Kodak Super Sensitive Panchromatic Film.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Issued By
Kodak (Australasia) Pty Ltd, Abbotsford, Greater Melbourne, Victoria, Australia, pre 1939
Date taken from inscription on scrapbook cover. -
Inscriptions
Text, printed, black ink: 'ALL THE PICTURE! / Indoors or out, you'll get all the picture if you load / with Kodak Supersensitive Panchromatic Film. [...] / See pages 204, 205, 206. [in circle] Kodak'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
149 mm (Width), 208 mm (Height)
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Keywords
Advertising, Manufacturing, Photographic Film, Photography, Promotional Materials, Retailing