Summary

Leaflet advertising Kodak Verichrome Film as a part of a promotion in the 1930s, prior to World War Two.

The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.

Physical Description

Rectangular, paper advertising leaflet with black and white text and stylised photographs on an orange background. The upper half of the leaflet contains text with three stylised photographs of a little girl playing with a puppy, the bottom half of the leaflet contains text advertising Kodak Verichrome Film and encouraging the reader to take photographs spontaneously, as opposed to posed photographs. To the left of the text is a stylised photograph of a little girl hugging a puppy and a stylised image of a box of Kodak Verichrome Film. Accompanying each stylised photograph is a caption.

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