Scrapbook compiled by Kodak Australasia. It contains 35 archival items produced in the 1930s before World War Two.

The archival items include examples of colour, and black and white promotional leaflets, posters, retail packaging and trade circulars for Kodak products that were mainly made in Australia. The products and subjects include materials predominantly for use by Kodak representatives and dealers advertising cameras, film, film processing, moving footage products, framing and equipment and educational information on using Kodak products.

The leaflets relate to Easter and other special promotions. Advertising slogans include "Cashing in on Kodak This year, Easter brings you bigger opportunities than ever!" There is also a window sticker - "All Kodak supplies. Kodak Film makes every camera a better camera". This scrapbook is almost identical to HT 19942 in content.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Large paper rectangular scrapbook with brown paper pages containing printing samples and advertisements. Red plastic binding with hand written text in grey lead pencil in first top third of cover. The promotional materials range in size from 49 X 68 mm to 358 X 936 mm.

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