Summary
Black and white photograph of a Kodak Product Display around the 'Give and Take Christmas' campaign, which ran in the early 1960s and played on the idea of giving gifts and taking photos. It features camera outfits and promotional signs plus Christmas decorations against a curtained backdrop.
This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Display of cameras, photographic products and accessories with Christmas decorations.
Physical Description
Black and white photograph on light weight paper; landscape format.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Date Depicted
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Format
Photograph, Black & White
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Inscriptions
Text: 'Kodak suggests a / "Give and Take"/ Christmas.'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Photograph
249 mm (Width), 197 mm (Height)
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Keywords
Retailing, Sales, Marketing, Photographic Equipment & Supplies, Photographic Products, Photographic Film, Retail Displays, Retail Display Materials, Signage, Cameras, Promotional Materials, Photographic Accessories
