Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 103 archival items produced in 1960.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include: cameras, film developing accessories and camera accessories, Flash photography, microfilm and printing, Motion picture cameras, Photocopying, Photographic film, sales, Slide Projectors, x-ray film, developing,
Advertising slogans include 'Go picture taking .and enjoy fun over again with a new Kodak camera!' and 'Kodak suggests a "Give and Take" Christmas.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
Adelaide Mail, Amcal Chemists Guild, Australian Journal of Science, Daily Press, Dental Students Magazines, Digest of World Reading, Federal Guild Contact, Film Weekly, Gilseal News, Herald, Journal of Surgery, N.S.W. City and Country Railway Handbills, New Guinea Times, Newcastle Morning Herald, Newspaper News, Pacific Islands Monthly, Perth West Australian, Photographic Pages, Popular Photography, Rydges Business Journal, South Pacific Post, South Pacific Post, Sydney Morning Herald, Sydney Telegraph, The Australian Scouts First Class Tests Booklets, The Australian Women's Weekly, Tours from Adelaide, Walkabout, Western Scouter
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 98 brown paper pages andcover, bound with cardboard and five metal staples along the spine. The book contains paper-based advertising proofs. Clippings are printed in black and white. All proofs are attached with glue or sticky tape but a number of proofs are coming loose in the scrapbook, sometimes protruding from the pages. The promotional materials range in size from 250 mm (W) x 190 mm (H) to 380 mm (W) x 255 mm (H)
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Square white sticker on front fover, centre, typed, black ink: 'SAMPLE ADVERTISEMENTS' Front cover, centre, handwritten, blue ink: ' (numeral eleven in a circle)' Spine, centre, handwritten, blue ink: '11'
Type of item
305 mm (Width), 21 mm (Depth), 402 mm (Height)
Fraying and bulking out of pages with loose proofs has increased overall measurements.
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Printing Processes, Photographic Paper, Photographic Film, Photographic Developers, Cameras, Motion Picture Film Cameras, X-Ray Film, Camera Accessories, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design