Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 134 archival items produced 1956-1962.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include cameras, catalogues of Kodak packaged lectures, colour film and processing services, colour photographic film, document copying equipment, exposure meters, film processing outfits and driers, flash photography, Kodagraph reproduction materials, Kodak chemical preparations, Kodak Christmas gift ideas, Kodak dealer newsletter, Kodak product catalogues, lighting equipment, Lusca colour enlarger manual, microfilming, motion picture cameras, photo finishing services, photographic film, photography guides, projection screens, projectors, repair service, separation negatives, the move of Kodak's Abbotsford factory to east Coburg, view-master stereo viewers and x-ray film.
Advertising slogans include 'Kodak suggests a "Give and Take" Christmas' and 'Here's to Better Pictures! 10 Kodak ways to improve your snapshots.' This scrapbook contains a variety of different material from advertising clippings to product catalogues and price lists, various drafts and documents relating to Kodak press releases and a large amount of advertising content promoting photography as a hobby alongside Kodak products. Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with brown 95 paper pages, plus brown paper front and back cover, bound with cardboard and five metal staples along the spine. The last fifty pages of this scrapbook have been left blank. The book contains paper-based advertising clippings, brochures, letters and invitations. All clippings are attached with sticky tape. A number of clippings are loose inside the scrapbook. The promotional materials range in size from 240 mm (W) x 334 mm (H) to 80 mm (W) x 87 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Type of item
295 mm (Width), 45 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, X-Ray Film, Photographic Film, Cameras, Letters, Camera Accessories, Projectors, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design