Summary

Letter written to Kodak customers from Neville Hesketh, Manager of Photo Information Services, Marketing Communication, Kodak Australasia Pty Ltd.

The letter introduces the first pair of posters in the 'Capture Your Friends on Kodak Film' campaign for 1983. The posters in this set are of a cassowary and a sulphur crested cockatoo. The letter is part of a promotional campaign 'Capture Your Friends on Kodak Film'. The campaign, aimed at school children, encouraged photography of Australian native animals.

This letter mentions a range of overhead projector materials as well.

This letter is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Typed letter with red and yellow Kodak letterhead.

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Place & Date Created

    Kodak (Australasia) Pty Ltd, Coburg, Greater Melbourne, Victoria, Australia, Feb 1983

  • Inscriptions

    Printed: 'February, 1983. / Dear Customer, / Welcome to our first release of animal posters for 1983 - we've / selected a 'Cassowary' and the ever-popular 'Sulphur Crested Cockatoo', / and hope your students will again find them stimulating and / interesting. / To assist your students in their school program, why not use these / posters as a starting point for a class-room project e.g. What / is their habitat in Australia? What do they eat? How heavy are they? / Have they any special "skills"? - these are just a few "starters" / which I'm sure you could extend into a worthwhile student activity. / For any outstanding results, perhaps your local paper or school / magazine may consider the material newsworthy enough for publication. / We'd certainly be pleased to receive copies of any results which do / get published, or your comments on this program, so that we can better / evaluate how useful these posters are to your pupuls. / [signature] / N.S. Hesketh / Manager / Photo Information Services / Marketing Communications. / NSH: jp / PS: The Kodak range of overhead projectors and materials is currently / offered to schools at a special saving until March 31, 1983. / You can read more about this in our enclosed leaflet. / [return address to Kodak Australasia Pty Ltd in Coburg]'

  • Classification

    Photography, Retailing & service, Promotional materials

  • Category

    History & Technology

  • Discipline

    Technology

  • Type of item

    Document

  • Overall Dimensions - Unrolled

    208 mm (Width), 296 mm (Height)

  • Keywords

    Photography, Retailing, Advertising, Marketing, Promotional Materials, Posters, Cameras, Letters