Summary
Rectangular black and white leaflet advertising Kodak cameras and films as part of a Christmas promotion in the 1930s, prior to World War Two. The cameras advertised include the Baby Brownie, Kodak Retina, Popular Brownie, Kodak Home Movies, Kodak Bullet, Jiffy Kodaks, and the Six-20 and Six-16 Kodak Juniors.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
This leaflet is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.
Physical Description
Large, rectangular, black and white, paper advertising leaflet. Occupying the majority of the top half of the leaflet is a stylised photograph of a a child sitting next to a Christmas tree, to the left of this photograph is a stylised image of a box of Kodak verichrome film with text advertising Kodak film gift packages. In the bottom half of the leaflet are stylised images of cameras which accompany text advertising them. The cameras advertised include the Baby Brownie, Kodak Retina, Popular Brownie, Kodak Home Movies, Kodak Bullet, Jiffy Kodaks, and the Six-20 and Six-16 Kodak Juniors.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer
Kodak (Australasia) Pty Ltd, Australia, 1930-1939
Date taken from inscription on scrapbook cover. 'pre 1939' -
Organisation Named
George Street, Kodak House, Kodak (Australasia) Pty. Ltd., 379 George Street, Sydney, Greater Sydney, New South Wales, Australia, 1930-1939
Date taken from inscription on scrapbook cover. Address details taken from leaflet. -
Inscriptions
Text, printed, black ink: 'Make this a KODAK/Christmas' Text, printed, black ink: 'The/Christmas Gift/worth giving.../...IS THE ONE/YOU'D LIKE TO KEEP' Text, printed, black ink: 'ENJOY KODAK/HOME MOVIES'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
178 mm (Width), 298 mm (Height)
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Keywords
Advertising, Cameras, Christmas, Manufacturing, Photographic Film, Photography, Promotional Materials, Retailing