Summary
Rectangular black and white leaflet advertising Kodak cameras and films as part of a Christmas promotion in the 1930s, prior to World War Two. The cameras advertised include the Six-20 and Six-16 Brownies, Baby Brownie, Popular Brownie, Kodak Bullet, the Six-20 and Six-16 Kodak Juniors, Duo. Suprema, Retinas I and II and Kodak Home Movies.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
Physical Description
Large, rectangular, black and white, paper advertising leaflet. Occupying the majority of the top half of the leaflet is text. In the bottom half of the leaflet are stylised images of cameras which accompany text advertising them. The cameras advertised include the Six-20 and Six-16 Brownies, Baby Brownie, Popular Brownie, Kodak Bullet, the Six-20 and Six-16 Kodak Juniors, Duo. Suprema, Retinas I and II and Kodak Home Movies. To the right of the text is a stylised photograph of a woman holding a Brownie and below this image, in the bottom right corner of the leaflet is a coupon for a Kodak Film Snapshot Guide and Kodak Gift Booklet.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer
Kodak (Australasia) Pty Ltd, Australia, 1930-1939
Date taken from inscription on scrapbook cover. 'pre 1939' -
Organisation Named
George Street, Kodak House, Kodak (Australasia) Pty. Ltd., 379 George Street, Sydney, Greater Sydney, New South Wales, Australia, 1930-1939
Date taken from inscription on scrapbook cover. Address details taken from leaflet. -
Inscriptions
Text, printed, black ink: "GIFT/and Holiday/KODAKS" Text, printed, black ink: "Welcomed by young and old as a/happy promise of thousands of/fine snapshots...from Christmas/morning onwards, a year-round/reminder of your thoughtfulness." Text, printed, black ink: "FREE!/Post Coupon for/ [ ] KODAK FILM/SNAPSHOT GUIDE/ [ ] KODAK GIFT/BOOKLET"
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
286 mm (Width), 301 mm (Height)
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Keywords
Advertising, Cameras, Christmas, Manufacturing, Motion Picture Films, Photographic Film, Photography, Promotional Materials, Retailing