Summary
Black and white leaflet advertising Kodak Super Sensitive Panchromatic film for night time photography as a part of a promotion in the 1930s, prior to World War Two.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
Physical Description
Rectangular, black and white, paper advertising leaflet. The top half of the leaflet contains text and a stylised photograph of a child blowing out candles on a cake. The bottom half of the leaflet contains text advertising Kodak Super Sensitive Panchromatic film for night time photography.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer
Kodak (Australasia) Pty Ltd, Australia, 1930-1939
Date taken from inscription on scrapbook cover. 'pre 1939' -
Organisation Named
George Street, Kodak House, Kodak (Australasia) Pty. Ltd., 379 George Street, Sydney, Greater Sydney, New South Wales, Australia, 1930-1939
Date taken from inscription on scrapbook cover. Address details taken from leaflet. -
Inscriptions
Text, printed, black ink: 'KODAK/£60 in prizes' Text, printed, black ink: 'NIGHT/Photographs/are easy now!'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
124 mm (Width), 220 mm (Height)
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Keywords
Advertising, Manufacturing, Photography, Promotional Materials, Retailing