Summary
Black and white leaflet advertising Kodak cameras as a part of a promotion in the 1930s, prior to World War Two. Cameras advertised include the Six-20 Kodak Junior, Six-20 Kodak, Six-20 Kodak Senior, Kodak Retina, Six-20 Kodak Duo and Kodak Suprema.
The leaflet is a part of a scrapbook compiled by Kodak Australasia. The scrapbook contains 28 colour, and black and white promotional leaflets produced before World War Two for Kodak products that were mainly made in Australia. The leaflets promote cameras, film, film processing, moving footage products and equipment, medical imagery and include educational information on using Kodak products. The leaflets incorporate promotions relating to Christmas and other special events. For example, "Invite the Brownie family this Christmas". They also refer to specialist products, for example,"Bone Pathology - only Radiographs can provide definite diagnostic facts". The promotional materials range in size from 69 X 167 mm to 242 X 309 mm. This scrapbook is almost identical to HT 20571 regarding content.
Physical Description
Rectangular, black and white, paper advertising leaflet. The top half of the leaflet contains text and a stylised photograph of a a woman holding a folding camera up to her left eye. The bottom half of the leaflet contains text advertising Kodak cameras with new body release technology. The cameras advertised include the Six-20 Kodak Junior, Six-20 Kodak, Six-20 Kodak Senior, Kodak Retina, Six-20 Kodak Duo and Kodak Suprema.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer
Kodak (Australasia) Pty Ltd, Australia, 1930-1939
Date taken from inscription on scrapbook cover. 'pre 1939' -
Organisation Named
George Street, Kodak House, Kodak (Australasia) Pty. Ltd., 379 George Street, Sydney, Greater Sydney, New South Wales, Australia, 1930-1939
Date taken from inscription on scrapbook cover. 'pre 1939' -
Inscriptions
Text, printed, black ink: 'WITH BODY RELEASE/KODAK' Text, printed, black ink: 'NEW/CONVENIENCE/IN YOUR/PHOTOGRAPHY!/The majority of new Kodaks embody the/TRIPLE-FEATURE BODY RELEASE'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
129 mm (Width), 230 mm (Height)
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Keywords
Advertising, Cameras, Manufacturing, Photography, Promotional Materials, Retailing