Summary
Alternative Name(s): Envelope; Negative Sleeve
'Kodak' branded folder for photographic negatives and prints, produced by Kodak Australasia Proprietary Limited between 1924 and 1930. The folder features a nostalgic, soft-focused, Pictorialist style image of a woman in a draped gown holding a Kodak folding camera. Inside, the folder explains the quality of Kodak film and promotes their enlargement services. The catch phrase or slogan 'If it isn't Eastman, it isn't Kodak film' is used to stress brand integrity and quality.
Physical Description
'Kodak' branded photo envelope or print and negative folder, which unfolds in the centre to reveal two pockets - one on each side. The front cover is printed in a brown wood grained pattern, featuring a portrait of a woman holding a Kodak 'Autographic' folding bellows pocket camera in a central oval-shaped frame. On the back cover is a circular KODAK logo and a text box containing the name and addresses of the distributors.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Mrs Jean Clowes
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Distributor
George Street, Kodak House, Kodak (Australasia) Pty. Ltd., 379 George Street, Sydney, Greater Sydney, New South Wales, Australia, circa 1924-1930
The company name changed from Kodak (Australasia) Limited to Kodak (Australasia) Pty. Ltd. in 1920. The duel business addresses of 379 George St., Sydney, and 108 Market St., Sydney, were used from about 1924 to 1930 only. -
Inscriptions
Text, printed front: Kodak.
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Model Name or Number
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Brand Names
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
98 mm (Width), 140 mm (Height)
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Keywords
Advertising, Advertising Models, Negatives, Packaging, Photographic Accessories, Photographic Film, Photographic Products, Photographs, Photography, Promotional Materials, Retailing
